This case study explains how RepMeUp strengthened cold calling performance, improved lead qualification accuracy, and increased MQL conversion for GDI, a B2B construction supply company serving firms across the United States. By applying a structured daily workflow, multi channel communication and data driven reporting, RepMeUp delivered measurable results including a stable weekly output of 5 to 8 qualified MQLs, improved contact consistency across 20 to 25 leads per day, and cleaner forecasting supported by precise tracking in Google Sheets, OpenPhone, Quo Dialer and Outlook. These improvements helped GDI move gravel, asphalt and industrial battery buyers through the pipeline more efficiently while giving leadership full visibility into daily performance.
Challenge
GDI depended heavily on high volume outbound calling to reach construction firms needing gravel, asphalt and industrial batteries. The fast moving environment created practical challenges that affected both speed and quality of lead qualification. Many construction companies were busy during work hours, making them difficult to reach. Buyer needs changed based on region and project timelines, which required tailored conversations. Without structured reporting, leadership struggled to understand which prospects were ready for MQL status and which ones still needed nurturing. These issues created friction in the sales process and slowed conversion opportunities.
Daily leads required repeated attempts before a reliable contact could be established.
Lead fit criteria varied, causing inconsistent MQL decisions across products.
Leadership lacked immediate insights needed for accurate forecasting and planning.
Gravel, asphalt and battery sales required different messaging and timing.
These challenges lowered the overall efficiency of GDI’s outbound strategy. Some high intent buyers waited too long for follow ups, while others lacked the clear communication necessary to feel confident moving forward. Without a predictable system, the pipeline became difficult to understand and momentum was lost between stages.
Solution
RepMeUp designed and executed a structured workflow built around multi channel outreach, standardized qualification, and strict reporting to stabilize GDI’s outbound operation. Using OpenPhone for calls, Quo Dialer for SMS and dialing sequences, Outlook for email and Google Sheets for pipeline management, we created a process focused on clarity, consistency and measurable performance. The goal was to increase contact rates, deliver cleaner MQLs and strengthen leadership visibility.
Managed 20 to 25 leads daily using optimized calling schedules and follow ups.
Applied clear MQL rules to consistently produce 5 to 8 weekly conversions.
Shared hourly updates and daily summaries for accurate operational oversight.
Used voice, SMS and email to re engage cold leads and boost responses.
This structured workflow improved predictability across every stage of outreach. Clear qualification rules eliminated guesswork and ensured only high intent prospects reached the sales team. Leadership gained reliable daily insights, making it easier to allocate resources and forecast product demand. Multi channel communication helped establish trust with construction buyers and reduced drop off between follow up cycles.
Results
The partnership with RepMeUp produced clear, measurable improvements for GDIs Sales:
Reliable output of 5 to 8 MQLs weekly supported consistent sales activity.
Pipeline speed improved as construction buyers received timely coordinated follow ups.
Clean Google Sheets tracking improved forecasting and reduced reporting errors.
Outreach aligned correctly with gravel, asphalt and battery buyer requirements.
These results demonstrated strong operational and financial impact. The sales team spent less time chasing unqualified prospects and more time closing high intent opportunities. Construction firms received clear, fast and accurate communication, improving their willingness to engage and purchase. Leadership benefited from a steady rhythm of data that improved planning for weekly and monthly volume expectations.
Conclusion
This project shows how structured outbound systems can transform B2B construction supply operations. With disciplined processes, accurate qualification and consistent multi channel communication, GDI gained stronger visibility, improved forecasting and more predictable sales performance. The combination of clear messaging, consistent follow ups and reliable reporting established a scalable foundation for future growth in a fast moving and competitive market.
If you want a more predictable outbound engine with higher intent leads, organized reporting and dependable qualification, RepMeUp can support your sales team with structured communication and daily execution that strengthens results and improves operational clarity.
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